If we were to widen our scope to cover the top 100 YouTube videos, you would find that 95 are music videos. This post looks at the 20 most viewed YouTube videos of all time. Most subscribed channels on the other hand are predominantly gaming channels. It should be no surprise, therefore, that the most watched videos of all time on YouTube are predominantly music videos. Clearly, an awful lot of people watch a comparatively small number of music videos. People upload 300 hours of video to the site every minute.Īccording to 2016 research undertaken by Pexeso, music only accounts for 4.3% of YouTube’s content. In 2018, people watch nearly 5 billion videos each day. Since then, 1.3 billion people have set up YouTube accounts.

YouTube was created in 2005, with the first video – Me at the Zoo - being uploaded on 23 April 2005.

Yet you can’t ignore the fact that many people love music videos. Let’s be honest – they don’t provide much opportunity for influencer marketing unless you have sufficiently deep pockets to pay celebrity prices. We don’t talk much about music videos here at The Influencer Marketing Hub.

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